Sunday, September 25, 2011

Callshop Solution

The rapid development of Voice-over-IP technology in the early 2000s has lead to fast innovation in the telecom sector. New telecom providers have introduced many innovative services utilizing VoIP technology, such as calling cards, call shops, broadband VoIP and others. Because such services are delivered over broadband lines, countries with well established last mile Internet infrastructure tend to adopt faster VoIP services where end-users install VoIP equipment at their premises (e.g. IP Phones), such as broadband VoIP. 

Alternatively, countries with limited or expensive last mile Internet infrastructure tend to adopt VoIP services that do not require end-users to install equipment, such as calling cards and call shops.

The Callshop business model appeals to providers in countries with limited bandwidth or expensive access to the Internet. Call shop services also offer lucrative opportunity in countries with limited number of telecom providers and heavy telecom regulation.

Consumers, in such countries, typically do not have access to low cost long distance and international telephony services. Finally, Callshops tend to flourish in areas which attract international tourism. In any of the above cases, Call shop operators can capitalize on VoIP technology and offer competitively priced calling services to any part of the world.


Business Solution
PROVIDER will offer end-to-end, cost-effective and scalable Callshop solution. The solution will feature powerful billing, flexible routing, and proven interoperability with VoIP equipment from other leading voip provider. Because PROVIDER will develop all solution components, callshop owners benefit from reduced integration costs and improved return on investment.


How will the solution work?

User experience
  • When a customer visit the Callshop. Customer will chooses a vacant telephony booth, will enters and place a call by dialing a destination number.
  • The call will get connected.
  • Upon call completion, the callshop operator will present the customer with an invoice for accumulated call charges.
  • Then the customer will pay the callshop operator.


Provider experience
  • When the user picks up the phone and dials a destination number, VoIP Gateway will send an authorization request to PROVIDER VoIP Billing Server.
  • Billing Server will verify whether a call can be placed from that particular booth and will authorize the call.
  • Then VOIP Gateway will pass the destination number to PROVIDER Softswitch and will requests routing information.
  • PROVIDER Softswitch will return VOIP Gateway the IP address of the remote (termination) gateway and VOIP Gateway will connect to it. Then the remote gateway will terminate the call to the destination party.
  • Upon call completion, PROVIDER VOIP Billing Server will records complete CDR information for the call and will make it available to the operator for billing, reporting and monitoring purposes.


Solution components are required
 
Core elements of SysMaster's Callshop Solution include:
  • PROVIDER VOIP Billing Server that supports a wide spectrum of prepaid post-paid VoIP services.
  • VOIP Gateway will be a carrier grade gateway that provides universal IP-PSTN switching, high flexibility and remote feature upgrade ability.
  • PROVIDER Softswitch is a flexible VoIP Softswitch that offers routing and reliable peering between VoIP networks and capable for high volume callshop implementations.

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