Global Smartphone Market Share in 2020 | COVID-19 Corona Virus Epidemic

The Global Smartphone production has been the lowest in the last 5 years. Due to the present Corona Virus COVID-19 Pandemic situation, global Smartphone production was the lowest in the first three months of this year, from January to March. According to market research firm Trend Force, smartphone production fell 10 percent this year where total number of unit is around 280 million units.

The Corona Virus epidemic cited factory closures, shortages of labor and equipment causes disruptions to Smartphone production, according to Trend Force research. The market research firm says the epidemic is now affecting demand in the Smartphone market, pushing major economies around the world.

According to a report, South Korean tech giant Samsung captured 23.3 percent of the whole market in the first quarter of this year. Samsung produced 65.3 million units of smartphones in the first quarter which is down 9.9 percent from the previous year. The company is under intense pressure from Chinese Smartphone brands and manufacturers. However, the first coronavirus exposure did not have much impact on them this quarter, as the company's addition factories were located in India and Vietnam.

China's Huawei is in the second place with 16.4 percent share of the smartphone market. The report said that demand for the brand in China's local market has begun to improve. Huawei has produced 48 million units of phones due to their local market demand.

According to Trend Force, the US Giant company Apple is in the third position in the present Smartphone market. Apple holds 13.5 percent of the smartphone market share. Apple has produced 37.9 million units of iPhones only due to a shortage of work forces and parts, which is 8.7 percent less than in the first quarter of last year.

Xiaomi, Oppo and Vivo occupy the next three positions in the Smartphone market share. Xiaomi has a market share of 8.8 percent, Oppo has 8.6 percent and Vivo has 8.2 percent.

The Trend Force report says, Global smartphone production for 1Q20 fell by 10% YoY to around 280 million units, the lowest in five years. Global production for 2Q20 is now estimated to register another YoY drop of 16.5% to 287 million units, the largest decline on record for a given quarter. TrendForce forecasts total yearly production volume of 1.24 billion units, an 11.3% decrease YoY.

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Oppo Made in Bangladesh Smartphones

Oppo Made in Bangladesh Smartphones

China-based global Smartphone manufacturer Oppo launches its tenth factory in Bangladesh. The company will manufacture 1 million mobile phones written 'Made in Bangladesh' from this factory which is located in Gazipur. For the first time, the company has released two Smartphone models Oppo A5S and Oppo A1K, which were launched on 1 November 2019 in Bangladesh. Another two new models which are currently available on China market, Oppo A9-2020 and A5-2020 have been preparing to be launched in the country within next December.

In addition, to start motherboard manufacturing setup using SMT machine is currently in progress in the factory which will be start in January 2019. After meet the demand of the country, the company has plans to export Oppo ‘Made in Bangladesh’ Smartphone.

Oppo Bangladesh office said that with the Smartphone manufacturing facility inside the country, customers will get more models of Oppo Smartphone in the market at more affordable price. At present Made in Bangladesh models A1K Smartphone is selling at 10,990 Taka which was previously 12,990 Taka, and the A5S model is selling at 13,990 Taka only which was 16,990 Taka. This Oppo factory unit will manufacture several models of Smartphone. Customers will get new handset easily with new and advanced features.

By the name Benli Electronic Enterprise Company Limited, this Smartphone factory has created employment opportunities for more than 200 people, which will increase further.

Demo Young, Managing Director of Oppo Bangladesh told that “Bangladesh is the country of the fastest growing economy. The country is also in the lead in terms of digitization. Bangladesh wants to be the first in line with the technology of 5G. By setting up a smartphone factory here, Oppo will be able to deliver its products to customers at more affordable price, which will play a vital role in providing high-speed Internet services to people across the country. Apart from these investments, employment opportunities will be created here, as will the skilled technicians in the country”.

He said the factory was set up in accordance with Oppo's global standard. As this investment will brighten the image of Bangladesh, it will also create employment opportunities in the technology sector. This factory is going to be the tenth smartphone factory of Oppo in the world.

Oppo has been operating in Bangladesh for 2014. After five years of working in the local market, the company has started the operation of this smartphone manufacturing here to hand over at more affordable prices to customers.

At present, there are 162 million mobile phone users in Bangladesh and among them 93 million are mobile internet users. There is a demand for more than one million new handsets every month in the country market. Keeping in view this growing demand, the Oppo has decided to set up a Smartphone factory in the country.

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Top Five | Global Market Share of Smartphone

Global Smartphone sales have been declined by 1.7 percent in the second quarter of this year from April to June. According to a market research report of the famous firm Gartner Inc., in the second quarter of 2019, 360.8 million units of Smartphones were sold around the globe.

The demand for mid and low-range Smartphones is growing up due to some addition of multiple lenses, bezel-less display, large battery etc which are features of premium phones. The sales of premium Smartphones have been decreasing. Based on the report, in the second quarter of the year South Korea's Samsung and China's Huawei are at the first and second position among the top five brands Smartphone in the market.

Samsung:

At the top of the Smartphone market, Samsung has hold the position. According to Gartner, Samsung has sold 75 million units of smartphone and occupied 20.5 percent of the market share. During the same period last year, the company sold 72 million units and occupied 19.5 percent of the market. Samsung's Galaxy A series has done well in this regard and at the same time the demand for Samsung's S10 model has started to decline. Gartner's analysts predict that keeping pace with growth in the coming years will be a challenge for Samsung.

Huawei:

China’s Huawei holds the second position in the Smartphone market. From April to June 2019, Huawei sold 58 million units of Smartphones and occupied 15.80 percent of the global market. In the previous year, Huawei occupied 13.30 percent of the market by selling 49.8 million units. Huawei's growth rate in this year is better.

iPhone:

iPhone maker Apple is ranked number three in the Global Smartphone market. Sales of iPhones have been declining for some previous years. However, iPhone sales increased in the second quarter compared to the first quarter in this year. In the second quarter of the year 38 million units of iPhone were sold and they occupied 10.50 percent of the market. Last year Apple occupied 11.90 percent of the market.

Xiaomi:

Chinese smartphone maker Xiaomi is currently holding up the number four position in the Smartphone market. The company sold 33.1 million units of Xiaomi Smartphones in the last quarter and occupied 9.00 percent of the market. In the same period of last year, they sold 32.8 million units of phones and were occupied around 8.00 percent of the total Smartphone market.

Oppo:

The number five is holds by another Chinese company Oppo. In the second quarter of the year, Oppo was ranked fifth by selling 28.1 million units of smartphones with 7.60 percent market share. Last year, Oppo sold 28.5 million units Smartphone across the globe.

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